Frankenstein and Blade Runner Comparative Analysis

â€Å"The chief obstacle to the progress of the human race is the human race† (Don Marquis). The acquirement of knowledge, and the subsequent progress of technology devoid of ethical and moral influence, destructively impact upon humanity’s core. This innate yearning to excel has led to the evolution of technology and the subsequent devolution of humanity. Inevitably, the threat of technology exceeding humanity has provoked a sense of apprehension within certain composers who, while subject to their surrounding context, effectively explore the elements which constitute humanity and convey similar warnings regarding the future of mankind through the use of representations within varying forms of texts. The novel Frankenstein (F) by Mary Shelly†¦show more content†¦Scott’s focus upon the Asian ethnicity, as seen via the giant visual of the Japanese girl, alludes to the western fear of cultural displacement and the continuous advertising of â€Å"the chanc e to begin again† on off world colonies highlights the issue of over population. Scott utilised a distinct film noir overlay to symbolise the dark uncertainty created when scientific progress leads to a regression of humanity as opposed to its advancement. The objective of scientific advancement within both texts can be separated into two categories; that of noble intensions and that of personal greed. Although the creators in both texts aim to push the boundaries of nature, Tyrell’s ruling ideology is profit as seen when he states, â€Å"commerce is our goal here at Tyrell. More human than human is our motto.† Tyrell’s dominance is established immediately within the Hades scene as the fires from his Aztec-like buildings are reflected by the eye. The irony of the Tyrell buildings reminiscing Aztec temples, in combination with the symbolism of the eye belying not a soul but the destruction of natural laws, epitomises the near total loss of humanity and ascendancy of ‘progress’. Tyrell’s prevailing position is again highlighted through the enormity of his office, as well as the contrast to the teeming populace in the streets below. While Victor’s emotions fuel hisShow MoreRelatedMary Shelle ys Novel Frankenstein and Ridley Scotts Movie Blade Runner: A Comparative Analysis1193 Words   |  5 PagesBoth Mary Shelleys 1818 novel Frankenstein and the Ridley Scotts 1982 movie Blade Runner depict a bleak future about the fallen dreams of science. Blade Runner is based on a novel called Do Androids Dream of Electric Sheep by Philip K. Dick. Although Frankenstein was written a century and a half before Dicks book, the two stories share a similar dystopic vision of humanitys future. They also use similarly structured storytelling to explain the impetus towards self-mastery and mastery over the

The Spanish Colony, La Isabela Essay - 615 Words

La Isabela is known to be the first European colony in the new world. It is named after Queen Isabela. The expedition was lead Christopher Columbus and accompanied by about 1500 men along with supplies such as livestock, seeds for planting crops, and tool and supplies necessary to establish a colony. The expedition was lead in 1493, after Christopher Columbus first voyage from 1491-1492. When he first landed on the east bank of the Bajabonico River he encountered the Tiano Indians. He took some gold from the Tiano to convinced King Ferdinand and Queen Isabela to fund a second, larger expedition. King Ferdinand and Queen Isabela were convinced after seeing the gold. The main purpose of the expedition was to provide a foot hold in†¦show more content†¦Not able to find much gold in interior of the island, he set up a fort for future expeditions. When he returned to La Isabela, he found the colony in terrible condition. The colony had experienced a hurricane, crop failure, dise ase, and conflict with the native Taino tribe. Life was unbearable for the people. Columbus later set out looking for the main land of China, leaving his brother Diego in charge. During Columbus absence the colony had fallen into confusion. Besides the growing discontent of many of the colonists, the natives were in insurrection - provoked, as it appeared, by the ravages and cruelties of the whites. When Christopher Columbus returned, he was terribly ill. He wrote to the King and Queen about enslaving the natives, especially the Caribs. Even though the King and Queen refused to let him enslave the natives, he took 1600 Arawak’s as slaves. He sent 560 of them back to Spain. Half of the natives died, and the remaining natives were shipped right back and released. The commander at Santo Tomas was accused for cruelty to the native, but Columbus himself in his Memorial of 30 January, 1494, commends the conduct of that officer. He sent him reinforcements, which were used to capture the native. Unable to figure out what really happened and the statues of the natives, the sovereigns decided to send someone to investigate. They chose Juan de Aguado, someone who had gone with Columbus on his first voyage and with whom he had always been onShow MoreRelatedEhtnic Conflict between Dominican Republic and Haiti Essay2244 Words   |  9 Pagesfor the Spanish crown, of which he was promised 10%. December 12 marked the founding of a temporary settlement called La Concepcion in the northeast part of the island. After exploring the island and meeting the Taino chieftains of Hispaniola, Columbus decided to head back to Spain, taking back samples that depicted life in the New World. Along with items like tobacco, pineapples, hammocks and peppers, Columbus also took a group of Taino Indians and put them on display for the royal Spanish court,Read MoreThe History Of The Dominican Republic:. The Dominican Republic1281 Words   |  6 Pagesthe year of 1493, Columbus had a second voyage and the colony of La Isabela was built and later in 1496 Santo Domingo was built. Throughout the centuries there were many transitions within the Island and many events and revolutions that occurred. In the sixteenth century, thousands of the Tainos that lived on the island were then forced to become slaves. They were enslaved to work in the gold mines of the island through forced labor. The Spanish Monarchs granted permission to the colonist of the CaribbeanRead MoreNative American And European Interaction2185 Words   |  9 PagesNorth America and provide simple awareness of their cultures, while the second part of this essay will explore all major Native American contact leading up to, and through, the American Revolution while emphasizing the impact of Spanish, French, and English explorers and colonies on Native American culture and vice versa. The third, and final, part of this essay will explore Native American interaction after the American Revolution with emphasis on westward expansion and the Jacksonian Era leading intoRead MoreThe Rise of Filipino Nationalism3515 Words   |  15 Pagesplot against Spanish colonial rule by the datus of Manila and some towns of Bulacan and Pampanga. It was led by Agustin de Legazpi, nephew of Lakandula, and his first cousin, Martin Pangan.The uprising failed when they were denounced to the Spanish authorities by Antonio Surabao (Susabau) of Calamianes Cause Regain Lost Freedom 4. Magalat’s Revolt, Cagayan (1596) led by Magalat, a Filipino rebel from Cagayan. He had been arrested in Manila for inciting rebellion against the Spanish. He was laterRead More4 Voyages Of Christopher Columbus3767 Words   |  16 PagesMondejar 1 Arnold Mondejar Professor Afzali Spanish History 127 04 December, 2014 4 Voyages of Christopher Columbus Summary Nothing in human progress is ever achieved with unanimous consent. Individuals that are enlighten before the others, are condemned to pursue that light despite the perception of others. There was a time when the new world did not exist, and the sun set in the west where no man dare to have dreamt to venture to. Beyond that, was considered to be infinity, and of possibilitiesRead MoreChristopher Columbus And His Personal Life1815 Words   |  8 PagesSanta Maria sank on Christmas morning 1492 and had to be abandoned. He was found by the native Guacanagari, who gave him access to leave some of his men behind. The Nià ±a could not hold all of the crew, so Columbus was forced to leave over 40 men at La Navidad to await for his return. Now only having one ship, Columbus continued along the coast of Hispaniola, and that’s when he came upon the Pinta on January 6, but were separated again by a horrible storm in the North Atlantic on February 14; ColumbusRead MoreChristopher Columb us And His Personal Life2023 Words   |  9 Pageson Christmas morning 1492 and had to be abandoned. He was received by the native Guacanagari, who gave him permission to leave some of his men behind. The Nià ±a could not hold all of the remaining crew, so Columbus was forced to leave about 40 men at La Navidad to await his return from Spain. Now down to just one ship, Columbus continued eastward along the coast of Hispaniola, and was surprised when he came upon the Pinta on January 6. , but were again separated by a fierce storm in the North AtlanticRead MoreIntroduction Hacienda Luisita2919 Words   |  12 Pages26, 1881 by a Spaniard from Santander, Cantabria and Santiago de Cuba, Don Antonio Là ³pez y Là ³pez. 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The Expedition succeeds | | February 2 | Villalobos  arrives in the Philippines and names the islands of  Samar  and  Leyte  as Las Islas Filipinas in honor of the crown prince of Spain,  Philip  of Asturias | 1565 | February 13 | Miguel Là ³pez de Legazpi  arrives in the Philippines with four ships and 380 men | | 8 May | Legazpi  established the first permanent  Spanish  settlement in the country | | | Philippines was governed as a territory of the Viceroyalty of New Spain. | 1567 | | Dagami Revolt

Kansas City Hyatt Walkway Collapse free essay sample

Dozens stood on the walkways. At 7:05 PM, the walkways on the second, third, and fourth floor were packed with visitors as they watched over the active lobby, which was also full of people. The fourth floor bridge was suspended directly over the second floor bridge, with the third floor walkway set off to the side several meters away from the other two. Construction issues led to a subtle but flawed design change that doubled the load on the connection between the fourth floor walkway support beams and the tie rods carrying the weight of the second floor walkway. This new design could barely handle the dead load weight of the structure itself, much less the weight of the spectators standing on it. The connection failed and both walkways crashed one on top of the other and then into the lobby below, killing 114 people and injuring more than 200 others. Mainbody FIG-1 FIG-2 Originally, the 2nd and 4th floor walkways were to be suspended from the same rod (as shown in fig-1) and held in place by nuts. We will write a custom essay sample on Kansas City Hyatt Walkway Collapse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The preliminary design sketches contained a note specifying a strength of 413 MPa for the hanger rods which was omitted on the final structural drawings. Following the general notes in the absence of a specification on the drawing, the contractor used hanger rods with only 248 MPa of strength. This original design, however, was highly impractical because it called for a nut 6. 1 meters up the hanger rod and did not use sleeve nuts. The contractor modified this detail to use 2 hanger rods instead of one (as shown in fig-2) and the engineer approved the design change without checking it. This design change doubled the stress exerted on the nut under the fourth floor beam. Now this nut supported the weight of 2 walkways instead of just one Conclution FIG-3 FIG-4 Neither the original nor the as-built design for the hanger rod satisfied the Kansas City building code making the connection failure inevitable. If, however, the building design had contained more redundancy this failure may not have resulted in the complete collapse of the walkway. Kaminetzky (1991) suggests two much stronger design alternatives for the connectors. The toe-to-toe channels used in the Hyatt Regency provided for weak welding which allowed the nut to pull through the channel/box beam assembly initiating the collapse. A back-to-back channel design using web stiffeners when necessary (fig-3) or the use of bearing crossplates in conjunction with the toe-to-toe channels (fig-4) would have made the connection much stronger making it much more difficult for the nut to pull through

Marketing Essay - Plastic Bottle Recycling free essay sample

As a result of mitigating global warming, pollution and perishing natural resource to current society, recycling can be only the best solution. Through organized recycling process, the societies round the world can be actually rebuild and preserve natural resources and environment actually or whatever is left of it to original condition (McKenzie-Mohr, Lee, Schultz amp; Kotler, 2012). Thus, it is the right period to do recycling when the environmental issues as global warming and growing fossil fuel fees a now greatly common comparing to preceding periods. Every plastic item that does not recycle will costs people through higher landfill charges. If we want to save our pocket and environment, we need to have a bottles recycling campaign to raise people awareness for this vital issue by using resources in efficiency way. 1. 2 Campaign purpose, focus and impact: Consumers keep getting confusion about what can and cannot be recycled. This gives us the faculty to educate people about plastics recycling and the occasion to eliminate the misperception from the public by explaining about plastic recycling in the understandable way. We will write a custom essay sample on Marketing Essay Plastic Bottle Recycling or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Normally consumers believe that the racing arrows on the bottom of a plastic goods means a item could be recycled but that is not always truth when normally people will choose not to recycle since they can’t discover the appropriate bin or place to recycle. Thus, the main purpose of this campaign would be raising the awareness of all consumers in Australia market about a considerable amount of waste reduction activities. The performance of suitable recycling initiative could bring desirable influence from this campaign. The core focus of the campaign is to contribute some economical supports in the overall process of recycling and reduction of waste to incentive the audience by reflecting on the commercial viability of the project. The campaign would bring efforts to supply guidance and motivate people to join into recycling by economic benefit such as chucking plastic items into right bin or send it back to recycling drop-off center to earn 10-cent for each item. Dave Landis (2005) discusses that social marketing include the word â€Å"social† that states to quality life affairs which affect to human life such as clean air, good health or other civic concerns. The word â€Å"marketing† in social marketing refers to commercial marketing strategies in raising public participation in activities to improve the quality of life. This campaign also comprises certain measure goals to help in the evaluation of social marketing program when social marketing campaign always is associated with commercial objectives. This social marketing campaign is designed to obtain measurable results and thus apply directly to the goal of this campaign. The outcome of this program will be measured in different forms including the increasing of plastic recycle rate in Sydney by 20%, increase in the quantity of public participation in recycling program and develop the number of consumers who tend to recycle plastic products. 1. 3 Target audience: The campaign will target various and large types of audience such as the non-government agencies, the community members, the management organization of waste, local stores and the people in Australia. This social marketing campaign for bottle recycling will be consumer driven in nature. Thus, the target audience would include all people who are used and served plastic items by the recycling opportunity. 1. 4 Objective and goals: The main messages of the plastic bottle recycling campaign is â€Å"If you care and take your stage to leave your unused plastic bottles into the recycling bin, rather than garbage bin, it is not only good for environment in generally, but better for your wallets too†. Andrew Szasz also (2008) states that if you recycle, you save the planet and the others can love it like you too to impress the correlation between individual activities and the worldwide environment. Therefore, the initial objectives of plastic bottle recycling campaign would be to make society as well as the profit organizations or non-profit organizations believe in the attainable value chain of recycling process for plastic items by emphasizing on the recycling activities combined with the economic motivates. Through this campaign, local government in Australia will encourage 10-cent deposit on beverage containers because it will improve the efficiency of kerbside recycling and reducing cleanup costs for littering. The misbehavior of individuals and organizations in littering and not composting the rubbish is needed to be adjusted. The targeting behavior of the campaign would encourage the whole community members to realize the economic and environment benefits associated with recycling process to each individual life and human life in general. For example, recycling bottle campaign would provide the recognition about its benefits to human life such as conservation of oil, energy, benefits of reuse, reduction of greenhouse gas emissions and saving landfill space. Max Liboiron (2009, pp. 4) shows a campaign call Magically Closed Loop that say â€Å"Recycle. It’s good for the bottle. It’s good for the can†. The process of this campaign transforms the purposed from themselves into themselves to retain an interval between environmentally motivated single recycling and its less environmentally sustainable material processes. In addition, the consumers should realize the serious situation as the severity of this issue and understand the significant impact of practice to this problem at the same time. The belief need to be build up to create a strong confidence for people to accept recycling participation as a favorite habit which bring all the best benefit for our Earth. S. M. A. R. T goals stand for Specific, Measureable, Achievable, Relevant and Time bound. The main specific goal of the social marketing campaign for plastic bottle recycling is to improve in the amount of people who tend to change their behavior by participating in recycling actions in Sydney through joining into the program and events of the campaign as to bring the best environmental and economic benefits to public. It will inspire ideas to people about the concept of discipline, responsibility and ethic to environmental issues in collaborated with recycling. This campaign is measureable by calculating the number of people, organizations or businesses that are not ready to achieve recycling behavior and the number of people who ready to perform and attend recycle base on the investigations and interviews. From the researching in NSW, about 20% of drink containers are recycled in Western Australia after the plastic recycling campaign provided with recycling refund scheme (CCWA ,2007). Thus 20% for realistic target could be achieved from this campaign. The target audience of this campaign is appropriate when the actual research show that Australian spend more than half a billion dollars per year on bottled water and only 30 percent of plastic drink bottles are recycled, that figures about 373 million of those bottles will be ended as a waste (Ocean Crusaders, 2013). Target audience therefore should be aware of the significant issues of recycling and understand their important role to society’s interest. The campaign will be published every year from 2013 and evaluated the campaign performance in 2006. Part 2: Barriers, Competition and Influential Others 2. 1 Behavioral change model will employ Advocacy is critical fundamental for public participation in recycling since the recycling initiatives are voluntary behaves of community members, business, nonprofit organizations and states. Thus, the social marketing campaign is useful tool to recycling advocates through by its systematic approach to obtain the goals of advocacy (Dave Landis, p. , 2005). The behavior that the campaign wants to promote recycling activities base on a strategic method to incentive people composting and recycling plastic bottles appropriately and effectively to protect people life and the earth. The self-efficacy theory in associated with social cognitive theory of behavior change model will be implemented into the target audience to assist in the attainment the audiences potential to perform challenging task. In particularly, self-efficacy theory is considered as a thought to be predictive for an effort to maintain behavior change and it is an essential element to establish other theories (Wikipedia, 2013). The combination with social cognitive theory, which focuses on the reciprocal interactions between environmental, personal and behavior elements, creates the main fundamental for target audience to tend to change them to a recycling behavior. The barrier to persuade the target audience in regarding the purpose of this campaign is hard, so that the achievement of self-efficacy should be the prior aim for the target audience. 2. 2 The barriers that target audience may have to approving the desired behavior The main obstacles that the target audiences might suffer are the age of old and traditional practices which adapted by them in such a long period when they do not entirely comprehend the achievability of the campaign. Furthermore, the attitude of people towards the entire process of recycling waste can be seen as interference. Dave Landis (p. 4 2005) describes that to change the imagine of recycling from revulsion to respect was a key gain of initial recycling believers, but inconveniences collaborated with recycling continue to continue a main barrier to public contribution and this should be the principal concentration of social marketing strategy. In fact people may not know about the existence of recycling facilities in their area and they do not even know about the benefits of recycling such as improving quality of air, energy saving and creation of job. People may consider that the activity of recycling seem to be difficulties as inconvenience to take plastic items to drop-off center. They also may think it’s easier to throw every rubbish in the garbage than to place recyclables into a separate container. It is not easy to overcome these barriers but with a well-thought-out and organized project we will be able to step beyond these boundaries. 2. 3 The key benefits that target audience will receive The benefits for target audience from recycling activities divide into various levels base on the segments of audiences. Firstly the individuals would gain a fresher and healthier environment where they live. That means people’s healthy could be improved and helped in avoiding many types of diseases. Secondly, if people tend to be positive with this campaign, they will get benefits economically by the recycling organization from providing quality recyclable plastic materials. For instance, people will earn 10 cent for each plastic bottle when they send them back to drop off center. Moreover, the recycling organizations can be benefited, as they set up systematic process of recyclable production into their production process. The storeowners will gain more profit from displaying and selling the recycled content products. The benefits also contain convertible energy and reserves, decreasing landfill area and producing occupations. Overall, all government and community members would be achieved benefit from the economic vitality of the recycling process. 2. 4 Competing Alternative Behaviors The competing alternative behaviors with the target behavior of this campaign contain the procedure of littering, dumping, and non-composting and the waste of landfill space. Thus, the regular attitude is the ignorance of people toward to the choice of recycling. In fact, there are many kinds of matters that are affecting to human civilization in the association with the waste and recycling management properly. However, the appropriate recycling actions for keeping clean environment mainly depend on the community members’ realization in evaluating how important of relative recycling process. In fact, the inconvenience could be seen as the major issue that creates difficulty for this campaign. In additional, there are some costs that exist visibly as outcomes of competing behavior. They could be treatments cost for health issues to people, which cause by dumping, chucking inappropriately rubbish and filling up lands. There could be also the expenses of removal and opportunity loss of not recycling plastic rubbish. Part 3: Positioning and Marketing Strategies 3. 1 Positioning statement The social marketing campaign purposes to convince community members and local business in Sydney to see participating in recycling program as the best feasible alternative method to improve environment and reduce waste. This is a better way to bring benefits to individuals and to save your Earth than dumping and filling up lands with rubbish. Social marketing comprise two core roles is a social role and a marketing role. â€Å"Social† in social marketing campaign mentions to the value of life concern in recycling because of the increasing of wealth in human life. â€Å"Marketing† in social marketing tends to the consumption of commercial marketing as a strategy to promoting recycling as recycling is considered as a voluntary action of public participation. These two main functions are essential for a social marketing campaign to be successful when social marketers concentrate on selling behavior and commercial marketers pay attention on selling products (Max Liboiron, 2009, pp. 4). Thus, we use â€Å"marketing mix†, which is the four â€Å"Ps† as a commercial marketing tool to help increase recycling behavior through this campaign. 3. 2 Product design and platform The primary product that is presented to sell is selling participation in recycling behavior. The actual product from this campaign would be pursuance nd motivations on making target audience aware of benefits that affect recycling behavior. In fact, social marketing research may not cover benefits that are indirectly linked to the actual recycling activity for different target audience. Therefore the augmented products of this program include numerous types but correlated with instruments applied to promote recycling behaviors (Dave Landis, 2005). The augmented product of plastic recycling campaign would offer economic incentives as receiving 10-cent for each plastic item taking back to drop-off center or in the recycling bin. . 3 Price Price stands for the â€Å"cost† which is incurred by people who engage themselves in recycling. There are many types of costs. Firstly, monetary cost could be the fee for participation in recycling collection project. Secondly, non-monetary incentive from this social marketing campaign could be health improvements and environmental benefits for each community member. On the other hand, there are non-monetary incentives such as efforts and time spending for collecting and storing plastic items to delivery or pick up to a drop-off point. These incurred costs are considered as inconvenience aspects that contribute the main barrier to recycling. It is important for us to understand the costs, which people have to suffer with competing behaviors, because the program can take advantages by applying tools such pay as much as you throw for throwaway behavior (Dave Landis, 2005). 3. 4 Place Place includes two main concerns are the gathering location and the messages connected to use of the location (Dave Landis, 2005). Position could be a drop-off site, a collection point, and the curb for collection opportunities in the street and a special supermarket or retail stock that trades recycled-content goods. Place should be located in convenience points that have accessibility factors such as psychological appeal, time of use, location proximity for recyclable opportunity. Messages related to use of location could be where to establish guidance, instructions and information supplied with instructions to public. 3. 5 Promotion The key concentrate on this campaign is to tempting target audience in order o realize the environmental benefits of recycling activities and the money incentives to delete the inconvenience barriers that people put in. The explanation should demonstrate the visibility and potential of the program to target audience to build up the belief in people’s mind. The campaign also needs to make almost community members realize the severity of the issue at the same time. The main s logan will be highlighted by green color with recycle signal and a plastic bottle. Besides that, animated advertisement through media channel would be used mostly to attract young audience and create a vivid appearance. The message will be transferred to target audience under the slogan is that: â€Å"If you care and take your time to chuck your unused plastic bottles into the recycling bin, it is not only good for environment, but great for your wallets too†. The communication channels such as televisions, magazines and posters would be provided to spread the campaign to audience thoroughly. The campaign will majorly sponsored by the government and non-profit organizations about waste management in Sydney. Reference List Benefit of Recycling, 2013. Recycling Plastic Bottles, lt;http://www. benefits-of-recycling. com/recyclingplasticbottles/gt;. Conservation Council of Western Australia, 2011. Cash for Containers, viewed July 6th 2011, lt;http://ccwa. org. au/content/cash-containersgt;. Landis, Dave, 2005. Social Marketing For Recycling in Ohio. A Guide to Understanding, Planning and Conducting Social Marketing Projects, Ohio Department of Natural Resources. Liboiron, Max. Recycling as a Crisis of Meaning.   Canadian Journal of Cultural Studies, Intersections Conference Journal. 009. McKenzie-Mohr, D. , Lee, N. R. , Schultz, P. W. amp; Kotler, P. (2012). Social Marketing to Protect the Environment: What Works. Thousand Oaks, CA: SAGE Publications Nolan, J. M. , Schultz, P. W. , Cialdini, R. B. , Goldstein, N. J. amp; Griskevicius, V. (2008). Normative Social Influence is Underdetected. Personality and Social Psychology Bulletin, 34(7), 913-923. Ocean Crusaders, 2013. Plastic Statistics Plastic Aint’s so Fantastic, lt;ht tp://oceancrusaders. org/plastic-crusades/plastic-statistics/gt;. Szasz, Andrew. Shopping Our Way to Safety: How We Changed from Protecting the Environment to Protecting Ourselves. Minneapolis, MN: University of Minnesota Press, 2007. Wikipedia, 2013. Behavioural Change Theories, viewed 18 March 2013, lt;http://en. wikipedia. org/wiki/Behavioural_change_theories#Self-efficacygt;. Zac Goldsmith 2012, Waste Minister backs ‘We need your bottles’ campaign, Closed Loop Recycling, UK, viewed 27 June 2012, lt;http://www. closedlooprecycling. co. uk/news/waste-minister-backs-we-need-your-bottles-campaigngt;.

Dantes Monsters Essays - Divine Comedy, Fiction, Literature

Dante's Monsters Essays - Divine Comedy, Fiction, Literature Dante's Monsters The monsters in Dante's Inferno are drawn almost directly from classical mythology. He creates some small demons and other beings, but the major monsters are taken from Greek and Roman lore. Dante uses monsters in his poem for many purposes. They all have specific jobs and are not just there purely to freighted the reader. Most of the jobs, that the monsters serve are in a modified municipal fashion. They are ferrymen, and guards to the prisons of hell. The monsters are not truly feared by the other characters of the story, for the people just seem to expect the monsters to do the jobs that they are doing. On the other hand, the demons that Dante creates are objects that strike fear into the hearts of those who see them. There are certain exceptions to the rule but for the most part the monsters fit this general mold. The first monster, that Dante encounters, is the ferryman Charon. Charon is not a true monster, for he is an old may with circles of flames around his eyes. The main reason that Dante fears Charon is not because he is physically imposing. It is because he is a little uneasy about his passage into the underworld and he does not know what to expect. Keep in mind that he has just passed thru the gates of hell, that are inscribed with some imposing sentences. These words cause Dante to think about whether he is going to be able to return from hell or if he is going to join the dammed. Then he approaches Charon who begins to shout at Dante and his guide Virgil. Dante is so overwhelmed by the scene that he passes out. Charon may not be a horrifying physical monster, but the mental devices that he uses on Dante and their effects, surely make him deserving of the title, monster. Charon comes directly from mythology, however he has a somewhat different job in this poem. In classical mythology , Charon is the ferryman across the river Styx. In the inferno, Dante makes him the ferryman for the river Acheron and uses another monster for the Styx which is deeper into hell. Charon is a very angry and objects to Dante's crossing the river because Dante is still alive and he still has the hope of going to heaven. Charon shouts at all the evil spirits that wish to cross the river into hell, for he is trying to speed up their decision to cross. Unfortunately, they have made this decision in their lives and consequently Divine Justice pushes them along. However, the action is still portrayed as a decision and this is why Charon encourages Dante not to make such a mistake. Virgil explains it to Dante thus: And they are eager to go across the river because Divine Justice goads them with its spur so that their fear is turned into desire. No good spirits ever pass this way and therefore, if Charon objects to youunderstand well what his words imply. (Canto 3 L124-130) What Charon's words imply are that he does not want Dante to cross into hell while he still has a chance to be saved. Dante then passes out, seemingly overwhelmed by not only the situation, and his fear of Charon but also because of the fear of his own mortality. The next monster, that Dante encounters, is the Cerberus, a three-headed dog. The Cerberus guards the gluttons at the entrance to the third circle of hell. The scene is that the gluttons are in a ditch of foul-smelling mud and are subject to eternal rain and hail. The Cerberus howls and claws them constantly and he clearly represents the sins that he is guarding. Cerberus' three heads and his insatiable appetite(he turns to Dante and Virgil and starts moving towards them until Virgil throws dirt into the three mouths and the monster's appetite is quenched) reflect the sins of the gluttons. Their situation in hell also represents their sins in life, for they are like pigs rooting around in mud. The Classical role of the Cerberus is almost the same as the way that Dante uses the monster. In classical mythology, the

Understanding the Latin Root Ambul

Understanding the Latin Root Ambul To become truly adept at understanding what you read, vocabulary acquisition is very important. You can certainly try to memorize list after list of vocabulary words by making  vocabulary flashcards, downloading the best  vocabulary apps, and completing  reading comprehension worksheets that focus on vocabulary, but youd still have gaps in your knowledge. One of the best, most efficient ways to increase your vocabulary is by understanding Greek and Latin roots, suffixes, and prefixes. There are  four really good reasons to learn them, and if you already understand that fact, then, by all means, take a peek at this Latin root ambul- and get started improving your vocabulary today. The Latin Root Ambul- Definition:  To walk, to take steps, to go around. From to wander; to go astray Pronunciation:  Ãƒ ¦m-bull Use the short vowel sound a.   English Words Using or Derived From Ambul Amble: To walk at a slow, easy pace. Meander. OR, when used as a noun, a slow easy walk or the ambling gait of a horse.Ambler: One who walks at a slow, easy pace or meanders.Ambulance: A specially equipped motor vehicle for carrying people or injured people, usually to a hospital.Ambulate: To walk about or move from place to place.Ambulant: Moving from place to place; shifting; itinerantAmbulatory: Of, or related to walking or moving; being able to walk or moveCircumambulate: To ceremoniously walk around or go about.Somnambulist: Someone who walks while sleeping.Perambulator (pram): A baby carriage.Preamble: Literally, to walk before. Modern usage: an introductory statement, preface, or introduction.   Alternate Spellings:  amble Examples in Context The dirty cowboy ambled up to the bar, spurs clinking on the wooden floorboards, and casually ordered two whiskeys: one for him, one for his horse.The dog groomers business has boomed since moving from a downtown office downtown to an ambulatory  grooming van.The new mom couldnt decide which perambulator would best carry the baby to the park while showcasing her posh style.Being a somnambulist isnt easy; you may wake up rummaging through the kitchen pantry with no memory of how you got there.  Never was there a more ambulant job than being a taxi driver in  New York.  The doctor said hed release her from the hospital as soon as she could ambulate on her own. Since the woman had no idea what the doctor meant (she didnt study her Latin roots), she removed the catheter and gave it a try. She didnt get to leave.After winning the grand championship, the MVP made a great show of circumambulating the field while the spectators cheered and whistled for their home team.

Discussing the possible use of common property to address the commons Essay

Discussing the possible use of common property to address the commons problem - Essay Example Hardin argues that as part of human nature, each commoner will always attempt to maximize utility by either increasing the use of the resource by one more level at any given time. In so doing, the one unit increment in utility use carries with it both positive and negative components. In this case, he states that the positive part wills functionality of the one unit increment. The negative component is a function of one unit increment on the level of competition for that particular resource. The negative component is shared by all the commoners, and it is a fraction of negative one (-1). When all such partial utilities are put together, a rational commoner only finds profitable to increase his/her utility of the resource. As this happens among all the commoners using the resource, the tragedy of depletion and lack of sustainability comes in. As such every commoner will be faced with ruin in the attempt of pursuit of each individual’s best interest. He concludes "freedom in the commons brings ruin." He further postulates that, some school of thought has it that the tragedy is often put on halt by the forces of natural selection. It is argued that natural selection often propels the forces of psychological denial. As such a commoner will only benefit as an individual from the ability to deny the truth that such acts make the society as whole to suffer. In turn, in order to succeed in enabling sustainability, education provides the best platform for counteract the human nature to do the wrong thing. Such education must constantly be refreshed to remain relevant and for the inexorable succession of generations (Hardin 50-68). After several scientific and social studies have been conducted overstretched periods of time, it has been revealed that people will not restrain from use of a common property even if they are better poised to benefit mutually from such restraints. Most often than not,

The Lake School Poets Essay Example | Topics and Well Written Essays - 1000 words

The Lake School Poets - Essay Example As Romanticists, they have been staunch supporters of freedom and the French Revolution. For them, it was a noble cause for it promotes the tenets of Romanticism, although they deny being a part of the said movement. The French Revolution symbolized liberty from the trappings of wealth that was the French Royalty. Not only that, it symbolized the inequality of power between the people and the monarchs. Because of this love for liberty, they believed on France’s Revolution and had their passionate beliefs. However, after some time, they abandoned their liberalist beliefs, especially William Wordsworth, and became conservatives, largely believing now in constitutional monarchy and the power of the Protestant Church as the guiding light for the British. Is the shift because of Napoleon’s failure to reach the poets’ expectations of being a libertarian because he also intended to conquer Europe, or is it because their own personal struggles that lead them to prioritiz e their own individual beliefs? Was it because of their age? This essay proposes that they became conservatives because of their Napoleon failed their expectations. II. Summary and Critique According to Bertrand Russell, â€Å"In his youth Wordsworth sympathized with the French Revolution, went to France, wrote good poetry, and had a natural daughter. At this period he was called a 'bad' man. Then he became 'good,' abandoned his daughter, adopted correct principles, and wrote bad poetry.† This is an observation to the poet shifting from being a liberalist to a conservative. Romanticists are known to being ambivalent towards the society as they were politically involved but they were also distancing themselves from the public. And as romanticists, they strongly objected to the oppression and injustice. However, the Lake poets shifted to conservatism. There are many theories on why this has happened. There is a theory that it was because of Coleridge addiction to opium, the dea th of Wordsworth’s brother and their disenchantment on the French revolution. Coleridge’s addiction to opium was because of his chronic rheumatism. The doctors prescribed laudanum to him, an opium derivative, and became addicted for sixteen years. His condition never really affected his writings as he wrote good poetry even when he was high with drugs. His good friend Wordsworth even took him into his home and he spent two years there. When he moved out, he learned that Wordsworth told their mutual friend not to take him in because he had â€Å"a derangement in his intellectual and moral constitution† (Shmoop Editorial Team). This resulted in the breaking up of their friendship and they both wrote less poetry after the incident. Another theory is that Wordsworth’s brother’s death may have contributed to the shift of the poets to shift to conservatism. This happened in 1805 and has affected him strongly. This only happened to Wordsworth, not everyon e in their movement. Although they are all good friends, this could not have effected the others that much. The last theory proposed by Fairchild is that they were all disenchanted by the way Napoleon took over France after the French Revolution. Because after the Revolution ended, Napoleon began conquering other countries. This failed them because their cause about liberty and the revolution did not end up the way they wanted it to be as Napoleon also got into other

South Asia Region Essay Example for Free

South Asia Region Essay South Asia, which consists of the nations of Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka, is ethnically diverse, with more than 2,000 ethnic entities with populations ranging from hundreds of millions to small tribal groups. South Asia has been invaded and settled by many ethnic groups over the centuries including various Dravidian, Indo-Aryan and Iranian groups and amalgamation of Dravidian, Indo-Aryan and native societies has produced composite cultures with many common traditions and beliefs. But, the traditions of different ethnic groups in South Asia have diverged throughout earlier times, sometimes giving rise to strong local traditions such as the distinct South Indian culture. Other ethnic groups, successively streaming in later mainly from Central Asia and Iran, e.g. Sakas, Kushans, Huns etc. influenced pre-existing South Asian cultures. Among the last of these new arrivals were the Arabs followed by the Turks, the Pashtuns and the Moghuls. However, Arab influence remained relatively limited in comparison to that of the Turks, Pashtuns and Moghuls, who brought in much cultural influence and contributed to the birth of Urdu, a syncretic language of combined Indo-Persian heritage, which is widely spoken today. Ethnic Englishmen and other Britons are now practically absent after their two centuries long colonial presence, although they have left an imprint of western culture in the elite society. Languages See also: Languages of South Asia The largest spoken language in this region is now HindustÄ nÄ «, its speakers numbering almost 422 million;[75] the second largest spoken language is Bengali, with about 210 million speakers.[76] Urdu is also a major language spoken in the subcontinent, especially in Pakistan and India, and is similar linguistically to Hindi; Hindi and Urdu together make up HindustÄ nÄ «. Although Hindi is spoken in some states of India, many people are not aware of the fact that most of the Indians speak local languages and are not familiar with Hindi. Other languages of this region fall into a few major linguistic groups: the Dravidian languages and the Indo-Aryan languages, a sub-branch of the Indo-Iranian branch of the Indo-European languages. The other great sub-branch of Indo-Iranian, the Iranian languages, also have significant minority representation in South Asia, with Pashto and Balochi being widely spoken along the northwestern fringes of the region, in modern-day Pakistan. Many Tibeto-Burman ethnic groups, who are speakers of their language-group, are found in northeast India, Tibet, Nepal, and Bhutan. Other small groups, speaking Austro-Asiatic languages, are also present in South Asia. English is another language which dominates South Asia, especially as a medium of advanced education and government administration. Most of South Asia writes using various abugidas of BrÄ hmÄ « origin while languages such as Urdu, Pashto, and Sindhi use derivatives of the Perso-Arabic script. Not all languages in South Asia follow this strict dichotomy though. For example, Kashmiri is written in both the Perso-Arabic script and in the Devanagari script. The same can be said for Punjabi, which is written in both Shahmukhi and GurmukhÄ «. Dhivehi is written in a script called TÄ na that shows characteristics of both the Arabic alphabet and of an abugida. Religions Further information: Religion in Bangladesh, Religion in Bhutan, Religion in India, Religion in Nepal, Religion in Pakistan, and Religion in Sri Lanka Hindu priest saluting the sun in the Ganges, Varanasi, India   Jama Masjid, the main mosque in Delhi, India. About 64% of the South Asia population is Hindu, 33% is Muslim, 2% is Buddhist and 1% is Christians.[74] In South Asia Hinduism and Islam and in some of its countries Buddhism are the dominant religions. Other Indian religions and Christianity are practiced by significant number of people. Historically, fusion of Indo-Aryan Vedic religion with native South Asian non-Vedic Shramana traditions and other Dravidian and local tribal beliefs gave rise to the ancient religions of Hinduism and Jainism. As a consequence, these two religions share many similar cultural practices, festivals and traditions. Arabs brought the Abrahamic religion of Islam to South Asia, first in the present day Kerala, Sri Lanka and the Maldive Islands and later in Sindh, Balochistan and much of Punjab. Subsequently, Muslim Turks/Pashtuns/Moghuls furthered it not only among the Punjabi and Kashmiri people but also throughout the Indo-Gangetic plains and farther east, and deep south up to the Deccan.Afghanistan[1]Islam (99%), Hinduism, Sikhism and Christianity (1%) Bangladesh[77]Islam (89.5%), Hinduism (9.5%), Buddhism (0.7%), Christianity (0.3%) British Indian Ocean Territory[78]Christianity (45.55%), Hinduism (38.55%), Islam (9.25%), Others (6.65%) Bhutan[79]Buddhism (75%), Hinduism (25%) Burma[80]Theravada Buddhism (89%), Islam (4%), Christianity (Baptist and Roman Catholic) (4%), Animism (1%), Others (including Hinduism) (2%) India[79][81]Hinduism (80.5%), Islam (13.4%), Christianity (2.3%), Sikhism (1.9%), Buddhism (0.8%), Jainism (0.4%), Others (0.6%) Maldives[82]Sunni Islam (100%) (One must be a Sunni Muslim to be a citizen on the Maldives[83][84]) Nepal[85]Hinduism (80.6%), Buddhism (10.7%), Islam (4.2%), Kirat (1.5%) Pakistan[86]Islam (96.28%), Hinduism (1.85%), Christianity (1.59%), Ahmaddiyya (0.22%) Sri Lanka[87]Theravada Buddhism (70.19%), Hinduism (12.61%), ), Islam (9.71%), Christianity ( 7.45%). Economy Further information: Economy of Bangladesh, Economy of India, Economy of Nepal, Economy of Pakistan, and Economy of Sri Lanka South Asia is the poorest region on the earth after Sub-Saharan Africa. Three South Asian nations — Bangladesh, Bhutan and Nepal — are characterized as least developed country. Poverty is commonly spread within this region. According to the poverty data of World Bank, more than 40% of the population in the region lived on less than the International Poverty Line of $1.25 per day in 2005, compared to 50% of the population in Sub-Saharan Africa.[88] Sri Lanka has the highest GDP per capita in the region, while Afghanistan has the lowest. India is the largest economy in the region (US$ 1.90 trillion) and makes up almost 82% of the South Asian economy; it is the worlds 11th largest in nominal terms and 3rd largest by purchasing power adjusted exchange rates. Pakistan has the next largest economy and the 5th highest GDP per capita in the region,[89] followed by Bangladesh. According to a World Bank report in 2007, South Asia is the least integrated region in the world; trade between South Asian states is only 2% of the regions combined GDP, compared to 20% in East Asia. The Economist has blamed this on Indian neglect of its neighbors.[90] [edit] Governance India[91] and Pakistan[92][93] are the dominant political powers in the region. India is by far the largest country in the area covering around three-fourths the land area of the subcontinent.[94] It also has the largest population of around three times the combined population of the 6 other countries in the subcontinent.[95] India is also the most populous democracy in the world[96] and is a nuclear power. The second largest country in the subcontinent in terms of area and population is Pakistan and has traditionally maintained the balance of power in the region due to its strategic relationships with nearby Arab states[97] and neighboring China.[98] Pakistan is the 6th[99] most populous country in the world and is also a nuclear power. Bangladesh is the third largest populous country in the region. The single largest contributor to UN peacekeeping operations is Pakistan.[100] Diplomacy among the countries of South Asia has been mainly driven by populist politics, with the center stage taken by India-Pakistan conflict ever since their independence in 1947, and then the creation of Bangladesh under tense circumstances in 1971. While the elite rulers of Pakistan chose the USA led bloc during the cold war era, India formed the Non-Aligned Movement. The political situation in Sri Lanka has been dominated by an increasingly assertive Sinhalese nationalism, and the emergence of a Tamil separatist movement under LTTE, which was suppressed recently. Burmas politics is dominated by a military Junta, which has sidelined the democratic forces led by Aung San Suu Kyi. [edit] Health and nutrition There are 421 million MPI-poor people in eight Indian states alone Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Orissa, Rajasthan, Uttar Pradesh and West Bengal while there are 410 million in the 26 poorest African countries combined.[101] Roughly 42% of Indian children under age 5 suffer from malnutrition.[102] According to the World Bank, 70% of the South Asian population and about 75% of South Asias poor live in rural areas and most rely on agriculture for their livelihood.[103] According to the Global Hunger Index, South Asia has one of the highest child malnutrition rates in the world.[104] In a latest report published by UNICEF in 2008 on global hunger shows that the actual number of child deaths was around 2.1 million.[105] As of 2008 India is ranked 66th on the global hunger index.[citation needed] The 2006 report stated that the low status of women in South Asian countries and their lack of nutritional knowledge are important determinants of high prevalence of underweight children in the region. Corruption and the lack of initiative on the part of the government has been one of the major problems associated with nutrition in India. Illiteracy in villages has been found to be one of the major issues that need more government attention. The report mentioned that, although there has been a reduction in malnutrition due to the Green Revolution in South Asia, there is concern that South Asia has inadequate feeding and caring practices for young children.[106]

Melba Pattillo Beals, Warriors Dont Cry Essay -- Warriors Dont Cry

Melba Pattillo Beals', Warriors Don't Cry In the book Warriors Don't Cry by Melba Pattillo Beals, the author describes what her reactions and feelings are to the racial hatred and discrimination she and eight other African-American teenagers received in Little Rock, Arkansas during the desegregation period in 1957. She tells the story of the nine students from the time she turned sixteen years old and began keeping a diary until her final days at Central High School in Little Rock. The story begins by Melba talking about the anger, hatred, and sadness that is brought up upon her first return to Central High for a reunion with her eight other classmates. As she walks through the halls and rooms of the old school, she recalls the horrible acts of violence that were committed by the white students against her and her friends. In 1954, the Supreme Court ruled in the case of Brown vs. The Board of Education that schools needed to integrate and provide equal education for all people and it was unconstitutional for the state to deny certain citizens this opportunity. Although this decision was a landmark case and meant the schools could no longer deny admission to a child based solely on the color of their skin. By 1957, most schools had began to slowly integrate their students, but those in the deep south were still trying to fight the decision. One of the most widely known instances of this happening was at Central High School in Little Rock, Arkansas. It took the school district three years to work out an integration plan. The board members and faculty didn't like the fact that they were going to have to teach a group of students that were looked down upon and seen as "inferior" to white students. However, after much opposition, a plan was finally proposed. The plan called for the integration to hap pen in three phases. First, during the 1957-1958 school year, the senior high school would be integrated, then after completion at the senior high level, the junior high would be integrated, and the elementary levels would follow in due time. Seventeen students were chosen from hundreds of applicants to be the first black teenagers to begin the integration process. The town went into an uproar. Many acts of violence were committed toward the African-Americans in the city. Racism and segregation seemed to be on the rise. Most black students decid... ...f and eventually led to complete integration of all ethnic groups in America. The definition of a warrior is "one who is engaged in or experienced in battle, or in the military life; a soldier; a champion". Melba Beals proved to be a warrior throughout all of the events that surrounded the integration of Central High School. Although she eventually had to leave town, she and the other eight students showed true bravery and courage when they decided to scale the walls of segregation and end the oppression of the white people in Little Rock. Beals was truly woman who fought hard and kept her faith in route to becoming a "warrior" and eventually a "champion" in the fight for civil rights. Sources: Beals, Melba Patillo. "Warriors Don't Cry." Pocket Books. (February 1995). Cozzens, Lisa. "The Civil Rights Movement 1955-1965." African American History. http://fledge.watson.org/~lisa/blackhistory/civilrights-55-65 (25 May 1998). Beals, Melba Patillo. "Warriors Don't Cry." Pocket Books. (February 1995). Cozzens, Lisa. "The Civil Rights Movement 1955-1965." African American History. http://fledge.watson.org/~lisa/blackhistory/civilrights-55-65 (25 May 1998).

Helping Others Essay

One day on the way home from work, I was driving on the freeway. I passed a car that had broken down and was sitting on the side of the road. There was a lady and her two littlechildren that were stranded. It was hot outside and I stopped to see if I could help. I gave them a ride to their house, made sure that they would be ok and then I left. I never saw them again. I didn’t know this family; I didn’t stop because I thought that I may win an award or get famous because of it. I stopped because I have been in that position before and know how it feels to be stranded with your children. Why would someone help another person whom they don’t even know? There have been some controversial theories on the helping of others. One theory is from the egoists. A major believer in the egoism theory is the famous author, Ayn Rand. She believes that a person should only help another person if they hold value to them, or if in helping them they will receive something in return , which is all supposed to relate to one’s own happiness. Egoism claims that each person has but one ultimate goal: his or her own welfare. This theory also implies that not everyone can be an egoist. It relies on other people being altruistic. Most altruists believe that each person has an obligation to give pleasure and take away the pains of other people. Altruism involves the unselfish concern for others. It entails doing things only out of a desire to help, not because one feels obligated to do so because of loyalty, duty, or religious reasons. Altruism involves true selflessness. The sacrifice of one’s own welfare for the welfare of another is what this theory is about. Rand believes, as do most egoists, that an altruistic person has low self-esteem and a lack of respect for other people. I can’t see how this could be true. I think that one would need to have some self-esteem in order to risk their lives for others. And in reference to the lack of respect for others, I think that is exactly the opposite of the reality: respect for others would seem to be a driving force behind altruism. I do not agree with Rand and the egoism point of view. I wonder what the world would be like if there were more people who follow egoism. Would the heroes of the world not exist? What would happen to us  all? If every person were out for themselves and didn’t care about others, except for what they would get out of being nice, what a mean and selfish world this would be. Would there have to be more altruistic people in order for our world to survive? I h ope not. I truly would hate to live in a world like that, mainly because a person, me included, would either have to be the egoist or the altruistic and I don’t want to be either one of those. There have been many stories about the brave people who helped to rescue wounded and trapped victims under the ruins of the twin towers, September 11, 2001, after the terrorist attack. I believe that these heroes did this because of their concern for others. I don’t believe that the rescuers would have time to stop and figure out their priorities and possible gains from helping the victims. They acted immediately and ran in there regardless of the danger to themselves. Most of the rescuers had no idea who they were rescuing, nor what would happen to themselves once they got into the rubble. If there were egoism principles applied to this rescue, would anyone have been saved? I believe that unless there was some kind of reward offered, not as many people would have been rescued. I don’t know how an egoist could have friendships or ever find real love. What kind of parent would an egoism enthusiast make? I believe that the child would definitely suffer and ultimately end up being altruistic. Living under a dominating and controlling person would be horrible, and it would cause low self-esteem and lack of respect for others outside of the relationship. I think that the less respect you show another person, the less respect that person has for others. On the other hand, I think the altruistic person is the one who gets walked on all of the time and used. This would not be good either. What kind of real relationship can one have if they are never concerned for their own welfare? I would think that it would be a very one-sided relationship. Personally, I believe that there has to be some balance between the two theories. I think that egoists are selfish, and I would not fit into that category. I do not believe that I would fit fully into the altruistic category either. It would be really difficult to be fully one way or another. The theories of egoism and altruism are contradictory to each other. I don’t believe that being fully one way or the other could provide true happiness. If there could be a society that is fully altruistic or fully egoistic, then I think our ethical system would not work. I believe  that my life shows a mix of the two theories. I look out for myself, while at the same time I look out for my children and animals. My family knows that they are most important to me, but they also know that I am important to myself. I don’t think that I could take care of my family if I did not take care of myself at the same time. Self-respect and healthy self-esteem are important to me.

Cango Analysis

OVERVIEW: My initial observation is that CanGo is a company that has had some success so far. Liz and her company have many great ideas for the future of the company. However, they still need to create a mission statement to show what the company is trying to accomplish as well as what they are about. Liz was given an award, and just glossed over the story, because she had no idea how CanGo came to where they are. There was lack of planning, and didn’t even have a vision for her company. CanGo has identified a growing trend within the gaming industry that they want to use to bring them success, which is online gaming. They only problem is that they have taken on an area that is not within their normal range of business. Without looking at the challenges or risks, CanGo has jumped on board. SWOT: When looking into the SWOT analysis of the company. It is sad to say but the strength that I could come up with is luck. Due to the lack of planning, and many other areas, I am surprised CanGo has made the success that it has. Yes, CanGo does have some employees that know what they are doing, and did help contribute to that success. But overall I would say they had luck on their side. Unfortunately I have seen a wide array of weaknesses for the company. One of the biggest is communication. There isn’t any. When they had a meeting to discuss online gaming, there were never any decisions being discussed. It was, this is going to happen, hope you can deal type of situation, which leads to the strategic management of the company, or in this case lack thereof. The management of the company has no decision making processes, they just jump in head first without looking for the consequences or risks. Yes, there are benefits, but you need to check into things before making rash decisions. The company contains many levels of organization and a variety of people on their staff. Debbie seems to be the most knowledgeable and organized of the group. She is willing to help others, as well as do her own work. Nick on the other hand feels he is on top of everything and well organized. When in actuality is very far from it. Then there is Warren aka â€Å"Coach†. He has a direct approach when talking to his team members. However, gives very little guidelines. Another area that needs addressed is the work ethic of the employees, as well as giving assignments and tasks to qualified individuals. The entire project was basically put on Nick’s shoulders. He is not organized, and is not even prepared for this kind of work. RECOMMENDATIONS: The first recommendation we have for the CanGo Company is to develop a mission A professional development program would aid the CanGo staff in learning the strategic management process. This program would also aid in dealing with the dysfunction between the Operations Manager and the staff. Through study of the strategic management process, the Operations Manager would learn that moderately difficult goals are more likely to be met than impossible ones. His assignment for handling the entire online gaming project to one unorganized staff member, shows he needs this training. For example, Liz stated that their goal was to provide customers a one-stop shopping experience. Therefore, in a way stated one area of the mission for the company. Going into the entertainment service of online gaming is a step in the wrong direction, and would go against the mission statement. When giving out projects, make sure to assign it to the correct employee(s). Giving a project to the wrong employee can make or break the project, especially if they have poor organizational skills. The management also needs to follow through and give tasks to the correct person, but also give more direction. The Operations Manager needs to be more hands on. CanGo also announced an expected 500% increase in orders during the holiday season. Instead of making the online project the most important aspect or project, they need to work on the increase and making sure every area is covered. The company’s success is not based on the online gaming. They made their success through their one-stop shopping site, and they need to deal with the number of challenges that they are being faced with dealing with that. It is has a higher priority as well as is more in line with their business goals for the company. I would recommend making Debbie the Operations Manager for this project. She is well organized, is able to help teach how to best prioritize, as well as brings everyone together. I think she would accomplish more, because she is able to identify the problem without much difficulty and creates specific goals for each person for their daily activities. Plus she shows things in diagrams, such as a Gantt chart, to let everyone know within the group what needs to be done and what is a priority. The final recommendation I would make is to have CanGo go through some communication changes. They need to make a clear communications path between everyone. If someone is overwhelmed or confused, they need to be able to ask questions. If they are going to take on a new project, make sure it is discussed. So you can find out all aspects, such as challenges, risks, etc. References Prentice-Hall, Inc. , 2002. Class Videos. CanGo Quicktime Videos Week 1. Retrieved on 05/07/09. Prentice-Hall, Inc. , 2002. Class Videos. CanGo Quicktime Videos Week 2. Retrieved on 05/07/09.

10 Facts About Chromosomes

10 Facts About Chromosomes Chromosomes are cell components that are composed of DNA and located within the nucleus of our cells. The DNA of a chromosome is so long, that it must be wrapped around proteins called histones and coiled into loops of chromatin in order for them to be able to fit within our cells. The DNA comprising chromosomes consists of thousands of genes that determine everything about an individual. This includes sex determination and inherited traits such as eye color, dimples, and freckles. Discover ten interesting facts about chromosomes. 1) Bacteria Have Circular Chromosomes Unlike the thread-like linear strands of chromosomes found in eukaryotic cells, chromosomes in prokaryotic cells, such as bacteria, typically consist of a single circular chromosome. Since prokaryotic cells do not have a nucleus, this circular chromosome is found in the cell cytoplasm. 2) Chromosome Numbers Vary Among Organisms Organisms have a set number of chromosomes per cell. That number varies across different species and is on average between 10 to 50 total chromosomes per cell. Diploid human cells have a total of 46 chromosomes (44 autosomes, 2 sex chromosomes). A cat has 38, lily 24, gorilla 48, cheetah 38, starfish 36, king crab 208, shrimp 254, mosquito 6, turkey 82, frog 26, and E.coli bacterium 1. In orchids, chromosome numbers vary from 10 to 250 across species. The adders-tongue fern (Ophioglossum reticulatum) has the most number of total chromosomes with 1,260. 3) Chromosomes Determine Whether You are Male or Female Male gametes or sperm cells in humans and other mammals contain one of two types of sex chromosomes: X or Y. Female gametes or eggs, however, contain only the X sex chromosome, so if a sperm cell containing an X chromosome fertilizes, the resulting zygote will be XX, or female. Alternatively, if the sperm cell contains a Y chromosome, than the resulting zygote will be XY, or male. 4) X Chromosomes Are Bigger Than Y Chromosomes Y chromosomes are about one-third the size of X chromosomes. The X chromosome represents about 5% of the total DNA in cells, while the Y chromosome represents about 2% of a cells total DNA. 5) Not All Organisms Have Sex Chromosomes Did you know that not all organisms have sex chromosomes? Organisms such as wasps, bees, and ants do not have sex chromosomes. Sex is therefore determined by fertilization. If an egg becomes fertilized, it will develop into a male. Unfertilized eggs develop into females. This type of asexual reproduction is a form of parthenogenesis. 6) Human Chromosomes Contain Viral DNA Did you know that about 8% of your DNA comes from a virus? According to researchers, this percentage of DNA is derived from viruses known as Borna viruses. These viruses infect the neurons of humans, birds and other mammals, leading to infection of the brain. Borna virus reproduction occurs in the nucleus of infected cells. Viral genes that are replicated in infected cells can become integrated into chromosomes of sex cells. When this occurs, the viral DNA is passed from parent to offspring. It is thought that Borna virus could be responsible for certain psychiatric and neurological illness in humans. 7) Chromosome Telomeres are Linked to Aging and Cancer Telomeres are areas of DNA located at the ends of chromosomes. They are protective caps that stabilize DNA during cell replication. Over time, telomeres wear down and become shortened. When they become too short, the cell can no longer divide. Telomere shortening is linked to the aging process as it can trigger apoptosis or programmed cell death. Telomere shortening is also associated with cancer cell development. 8) Cells Dont Repair Chromosome Damage During Mitosis Cells shut off DNA repair processes during cell division. This is because a dividing cell does not recognize the difference between damaged DNA stands and telomeres. Repairing DNA during mitosis could cause telomere fusion, which may result in cell death or chromosome abnormalities. 9) Males Have Increased X Chromosome Activity Because males have a single X chromosome, it is necessary for cells at times to increase gene activity on the X chromosome. The protein complex MSL helps to up-regulate or increase gene expression on the X chromosome by helping the enzyme RNA polymerase II to transcribe DNA and express more of the X chromosome genes. With the help of the MSL complex, RNA polymerase II is able to travel further along the DNA strand during transcription, thereby causing more genes to be expressed. 10) There Are Two Main Types of Chromosome Mutations Chromosome mutations sometimes occur and can be categorized into two main types: mutations that cause structural changes and mutations that cause changes in chromosome numbers. Chromosome breakage and duplications can cause several types of chromosome structural changes including gene deletions (loss of genes), gene duplications (extra genes), and gene inversions (broken chromosome segment is reversed and inserted back into the chromosome). Mutations can also cause an individual to have an abnormal number of chromosomes. This type of mutation occurs during meiosis and causes cells to have either too many or not enough chromosomes. Down syndrome or Trisomy 21 results from the presence of an additional chromosome on autosomal chromosome 21. Sources: Chromosome. UXL Encyclopedia of Science. 2002. Encyclopedia.com. 16 Dec. 2015.Chromosome Numbers For Living Organisms. Alchemipedia. Accessed 16 Dec. 2015.X chromosome Genetics Home Reference. Reviewed January 2012. Y chromosome Genetics Home Reference. Reviewed January 2010.

Virginia Northern Flying Squirrel Facts

Virginia Northern Flying Squirrel Facts The Virginia northern flying squirrel (Glaucomys sabrinus fuscus and abbreviated as VNSF) is a subspecies of northern flying squirrels (G. sabrinus) that lives in high altitudes in the Allegheny Mountains in the U.S. states of Virginia and West Virginia. In 1985, this squirrel was listed as vulnerable in the International Union for Conservation of Nature (IUCN), but after its population rebounded, was delisted in 2013. Fast Facts: Virginia Northern Flying Squirrel Scientific Name: Glaucomys sabrinus fuscusCommon Name: Virginia northern flying squirrelBasic Animal Group: MammalSize: 10–12 inchesWeight: 4–6.5 ouncesLifespan: 4 yearsDiet:Â  OmnivoreHabitat:Â  Allegheny mountains of Virginia, West VirginiaPopulation: 1,100Conservation Status: Delisted (due to Recovery) Description The Virginia northern flying squirrel has dense, soft fur that is brown on its back and slate gray colored on its belly. Its eyes are large, prominent, and dark. The squirrels tail is broad and horizontally flattened, and there are membranes called patagia between the fore and hind legs that serve as wings when the squirrel glides from tree to tree. Adult VNFS range in size between 10 and 12 inches, and between 4 and 6.5 ounces. Diet Unlike other squirrels, the Virginia northern flying squirrel usually feeds on lichen and fungi growing above and below ground instead of eating strictly nuts. It also eats certain seeds, buds, fruit, cones, insects, and other scavenged animal material. Habit and Distribution This subspecies of flying squirrel is typically found in conifer-hardwood forests or forest mosaics consisting of mature beech, yellow birch, sugar maple, hemlock, and black cherry associated with red spruce and balsam or Fraser fir. Biological studies have shown that it prefers mature growth red spruce trees at high altitudes, because of the presence of downed trees which promote the growth of fungus and lichens. The Virginia northern flying squirrel currently exists in red spruce forests of Highland, Grant, Greenbrier, Pendleton, Pocahontas, Randolph, Tucker, Webster counties of West Virginia. Behavior These squirrels large, dark eyes enable them to see in low light, so they are very active during the evenings, especially two hours after sunset and one hour before sunrise, moving among trees and on the ground. Virginia northern flying squirrels live in family groups of adults and juveniles that share ranges. Home ranges of males are approximately 133 acres. The squirrels fly by launching themselves from tree branches, and spreading their limbs so the gliding membrane is exposed. They use their legs to steer and their tails to brake, and they can cover more than 150 feet in a single glide. They may build leaf nests but often opportunistically reside in tree cavities, underground burrows, woodpecker holes, nest boxes, snags, and abandoned squirrel nests. Unlike other squirrels, Virginia northern flying squirrels remain active in the winter instead of hibernating; they are social animals and have been known to share nests with multiple males, females, and pups in their families over the winter for warmth. Their vocalizations are varied chirps. Reproduction The breeding season for Virginia northern flying squirrels falls between February to May and again in July. Gestation lasts 37–42 days and one or two litters of live pups are born with two to six individuals and averaging four or five. The squirrels are born from March through early July with a second season in late August to early September. After theyre born, the mothers and the newborns move to maternal nests. The young stay with their mother until they are weaned at two months and become sexually mature at 6–12 months. VNFS have a lifespan of about four years. Threats In 1985, the primary cause for the decrease in population was habitat destruction. In West Virginia, the decline of Appalachian red spruce forests was dramatic beginning in the 1800s. The trees were harvested to produce paper products and fine instruments (such as fiddles, guitars, and pianos). The wood was also highly valued in the ship-building industry. The single most important factor in the squirrels population resurgence has been the regeneration of its forested habitat, reports the Richwood, WV, website. While that natural regrowth has been ongoing for decades, there is considerable and growing interest by the U.S. Forest Service Monongahela National Forest and Northeastern Research Station, the state of West Virginia Division of Natural Resources, Department of Forestry and State Park Commission, The Nature Conservancy and other conservation groups, and private entities to foster large spruce restoration projects that restore the historic red spruce ecosystem of the Allegheny Highlands. Since being declared endangered, biologists have placed and encouraged the public placement of nest boxes in 10 counties of western and southwestern Virginia. Primary predators of the squirrel are owls, weasels, foxes, mink, hawks, raccoons, bobcats, skunks, snakes, and domestic cats and dogs. Conservation Status The loss of red spruce habitat by the end of the 20th century necessitated the listing of the West Virginia northern flying squirrel under the Endangered Species Act in 1985. In 1985, at the time of its Endangered Species listing, only 10 squirrels were found alive in four separate areas of its range. In the early 2000s, federal and state biologists captured more than 1,100 squirrels at over 100 sites and based on that believe that this subspecies no longer faces the threat of extinction. In 2013, the Virginia northern flying squirrels were delisted by the International Union for Conservation of Nature (IUCN) and the U.S. Fish and Wildlife Service, due to population recovery. Sources Cassola, F. Glaucomys sabrinus. The IUCN Red List of Threatened Species: e.T39553A22256914, 2016.Diggins, Corinne A., and W. Mark Ford. Microhabitat Selection of the Virginia Northern Flying Squirrel (Glaucomys Sabrinus Fuscus Miller) in the Central Appalachians. BioONE 24.2 (2017): 173–90, 18. Print.Ford, W. M., et al. Predictive Habitat Models Derived from Nest-Box Occupancy for the Endangered Carolina Northern Flying Squirrel in the Southern Appalachians. Endangered Species Research 27.2 (2015): 131–40. Print.Menzel, Jennifer M., et al. Home Range and Habitat Use of the Vulnerable Virginia Northern Flying Squirrel Glaucomys Sabrinus Fuscus in the Central Appalachian Mountains, USA. Oryx 40.2 (2006): 204–10. Print.Mitchell, Donna. Spring and Fall Diet of the Endangered West Virginia Northern Flying Squirrel (Glaucomys Sabrinus Fuscus). BioONE 146.2 (2001): 439–43, 5. Print.Trapp, Stephanie E, Winston P Smith, and Elizabeth A Flaherty. Diet and Food Avail ability of the Virginia Northern Flying Squirrel (Glaucomys sabrinus fuscus): Implications for Dispersal in a Fragmented Forest. Journal of Mammalogy 98.6 (2017): 1688–96. Print. Virginia northern flying Squirrel (Glaucomys sabrinus fuscus). ECOS Environmental Conservation Online System.

Linguistic Essay Example | Topics and Well Written Essays - 250 words - 1

Linguistic - Essay Example instance, was added to the OED in 2001, with a description of â€Å"Expressing frustration at the realization that things have turned out badly† and cites the cartoon The Simpsons in setting both its definition and its spelling (OED s.v. â€Å"D’oh†). A dictionary attempting to set rather than describe usage would be very unlikely to include a word made famous by a television cartoon. Furthermore, the policy of the Oxford English Dictionary board itself describes the resource as descriptive rather than prescriptive. In its â€Å"Guide to the Third Edition of the OED† the board writes that â€Å"the Dictionary is intended to be descriptive, not prescriptive,† though the dictionary notes that it will indicate when usages have been popularly considered â€Å"incorrect† (OED Online). Noting a usage as being popularly â€Å"incorrect† does not make the resource prescriptive, however: it simply describes the popular usage of the

The emotional intelligence competence I most want to develop and why' Essay

The emotional intelligence competence I most want to develop and why' - Essay Example This developed my insight on what competencies constitute emotional intelligence and scopes of the competencies. I then applied the derived knowledge to examine my intelligence potentials. Based on the literature review and self-evaluation, I identified self-confidence, self-control, and initiative as my top three emotional intelligence competencies. My identified weakest competencies are however adaptability, innovativeness, and communication. This activity was useful in facilitating self-awareness for personal development. Its developmental aspect was based on the activity’s scope that created awareness of elements of different emotional intelligence competencies towards understanding personal competency and the need for improvement. My identified strength in self-confidence, self-control, and initiative means that I can exercise integrity in managerial or leadership roles within my profession. Even though my weaknesses may challenge my leadership and managerial potentials, I can improve on them to enhance my capacity to lead and manage. Adaptability is the emotional intelligence competence that I most wish to develop. This is because of its scope that is instrumental to achieving change, a very critical concept in leadership and management. In improving my adaptability competence, I seek the ability to multitask and manage priorities in dynamic environments, and become flexible to people’s responses and my perceptions. I will apply the SMARTER goal as a strategy to making the desired development. My specific objective is to improve my adaptability competencies. I will measure my competencies through an independent examiner who will evaluate and rate my adaptability potentials on an interval scale. Improving on my adaptability capacity will require financial resources for a qualitative research that aims at understanding people’s strategies to developing and improving their adaptability potentials. The process will also require human

The Effects of Various Substances on the Rate of Sodium, Potassium and Lab Report

The Effects of Various Substances on the Rate of Sodium, Potassium and Urine Excretion in the Human - Lab Report Example The main reason behind this is that Furosemide is a very strong diuretic. In this experiment, volunteers from three various student groups participated in one of the sample groups. They provided the required urine sample that is needed for collection of data. The collected data was assembled, illustrated, and calculated to get the expected results. It is expected that the statistical results will indicate that there was an increase in urine out from the samples of alcohol and juice groups but not in potassium and sodium. The furosemide samples should record a definite increase in urine output in both samples of sodium and potassium groups and the other two samples groups of alcohol and juice. The reduction of potassium and sodium output in the experiment proved that most potassium and sodium was reabsorbed in the blood before the filtered fluid in the body became urine and ultimately eliminated from the body as urine. Diuretics are forms of drugs, which increase urine production in order to create the hypotensive effect. Furosemide operates in a manner that it blocks the absorption of potassium and sodium from the filtered fluid, causing an increase in urine output (dieresis). The main objective of this experiment was to determine the diuretic effects of furosemide against a control group and another group that was under the influence of alcohol. The effects were later observed through potassium and sodium excreted by the human volunteer. The action mechanism depletes sodium from the blood plasma leading to the hypotensive effect. A reduction in the amount of blood plasma leads to a reduction of peripheral workload and cardiac output. The experiment was carried out at the University of Brighton among the different pharmacy group students. The experiment required that no pregnant student or any student under contraceptive drugs would participate in this experiment.  Students that are diagnosed with any kidney disorder or taking medication that controls their blood pressure must also not participate in this experiment.

Logistics And Supply Chain Management Definitions Business Essay

Logistics And Supply Chain Management Definitions Business Essay In modern competitive business world, every organization strives for excellence. To achieve and maintain this, the organization needs to put in all necessary measures to remain competitive within the industry it finds itself. One of such measures is logistics excellence. (Durin et al 2011). A major contributing function for organizational excellence has to do with the management of its logistics. However in recent times, logistics excellence is taken for granted and presumed to be the norm, but only to be recognized when there emerges some major problem.  [1]   Since the Criminal Libel Law was taken off the statutes books in 2001, the Ghanaian media landscape is currently touted or hipped as one of the most independent media regimes in the West African sub-region. This has led to the proliferation of print and electronic media to the extent that the media market is currently becoming saturated.  [2]  According to the National Media Commission (NMC, 2006), Ghana has 106 newspapers made up of 11 dailies, 67 weeklies, 23 bi-weeklies and five tri-weeklies. More than 50% of the news papers currently in circulation have come into existence in recent years. Many of them have sprung up in the past five years, providing readers with a wide range of new publications. At national level, among the 11 national dailies, the state-owned Daily Graphic is the oldest and most widely-read newspaper in Ghana, and it is distributed in all 120 districts nationwide. Established in 1950 and 100% government-owned, the Daily Graphic currently has the highest circulation figure.  [3]  The companys leadership role in the print media as indicated above began before the advent of the repeal of the criminal libel law. It is interesting to note that Ghanaians casually refer to any media print at first glance as graphic. This not withstanding demonstrates the strength the company draws from this brand name. However, due to the proliferation of other print media as a result of the repeal of the criminal libel law, fierce competition has started to emerge within this industry. The state owned and private print media market is becoming saturated to the extent that almost all media prints virtually sell at the same price. An example of such are the, Ghanaian Times, The Mirror, The Ghanaian Observer, 90 Minutes, Accra Daily Mail, and the Weekly Spectator which sells at GH 1.50, whilst others like The Daily Guide, The Dispatch, Daily Graphic, The Guide, The Statesman and Business and Financial Times also sell at GH2.00. One way to retain customers and remain competitive and, at the same time increase bottom-line margins has been to cut down prices. Interestingly, price reduction in this instance may not be very possible because market shares are somewhat fixed and would lead to lesser margins instead. A better way for companies to still make profits and remain viable is to embark on an effective and efficient logistics management system (Christopher, 2011). This is because sales revenue increases would be more difficult to achieve than logistics cost reductions. The effective management of logistics activities such as customer service, distribution and reverse logistics would play significant roles alongside other logistics activities in improving an organizations stance in such an environment. Reverse logistics to a considerable extent is not well known and not practiced within the Ghanaian business environment. This is because logistics has been looked at in most instances from only one perspective. It has always been looked at from the point where products are manufactured, packaged, stored in a warehouse, sold, and then shipped to the customer and the process ends. However there are more dimensions to this. In addition to managing outbound goods, logistics managers are also responsible for the flow of returned goods, re-packaging, including customer service and final disposition of returned items.  [4]   Considering the print media for instance, the issue of unsold media prints could be looked at as waste since they cannot be sold the next day. The need to manage waste materials and returned goods is fast growing in all kinds of industries. Currently, companies notably Xerox, Eastman Kodak, Mobil, Home Depot, and Ethan Allen Furniture to name just a few, have recycling programs that meet the needs of their individual industries.  [5]  Although these are foreign companies, they derive numerous advantages and benefits from the relevance of reverse logistics practices. In a way these could be very much applicable to most organizations in Ghana for which GCGL is not an exception. Undoubtedly, most firms are now recognizing reverse logistics as a component of the total logistics management process. Stock (1998) and Hansen Harps( 2002) advocated that innovative firms that develop an expertise in reverse logistics activities and considers them as a set of business process adds value, generate revenue, improve customer satisfaction, achieve significant cost savings and gain competitive edge in their various markets. The GCGL stands the chance of gaining all these benefits as well as competitive advantage over its competitors in the area of cost reduction, enhanced quality, branding of their product and maximizing customers loyalty when reverse logistics practices are effectively adopted. Reverse logistics has the following benefits: Enhance Customer Service. The customers perspective is one key economic element driving organizations to develop reverse logistics strategy. Customers now consider returns policies when making purchasing decisions. If GCGL makes its returns policies more restrictive while its competitors continue to offer liberal returns policies, the firm will have placed itself at a competitive disadvantage. The whole purpose of logistics strategy is to provide customers with the level and quality of service that they require and to do so at less cost to the total supply chain. ( Rogers and Tibben-Lembke 1998) Distinguish itself with Customers. Embarking on an effective reverse logistics strategy will offer GCGL the opportunity to differentiate or distinguish itself with customers. This is because how a company handles returns is often evaluated by customers as an important factor to choose when a future purchase happens. According to Daugherty et al (2002), a well designed reverse logistics system can promote longer-term relationships. Furthermore, customers are more likely to buy from retailers who outperform other retailers on returns handling. Knock Off Competition. GCGL management will stands to benefit from the knowledge of the companys logistical performance which could be used to influence decisions and aid in the formulation of corporate goals and objectives to offset competition. Achieve Green Image. The GCGL by engaging in reverse logistics stands to gain a good environmental image with the customer which could invariably promote better customer relations. Having such an image can be part of a customer relationship strategy, especially due to the increase of environmental consciousness by society as a whole. The overall reverse logistics programme effectiveness will have indirect benefits for the firm, such as better corporate image or improved levels of customer satisfaction to retain customers and as well stand the competition within the industry. (Jayaraman and Luo2007) Need to Control Costs. Frequently, manufacturers treat recovery of products and packaging as an afterthought. A well-managed reverse-logistics program, however, can bring enormous savings in inventory-carrying, transportation, and waste-disposal costs.  [6]   Enjoys Goodwill. The goodwill associated with practicing an effective and efficient distribution and reverse logistics strategy has not been fully discovered by most companies in Ghana. The Goodwill that GCGL could earn from acting in a socially or environmentally responsible manner can produce real value. This can create substantial customer loyalty.(Rogers and Tibben-Lembke 1998) 1.2 Research Problem In Ghana intense competition within the print media industry has to a large extent stabilized the price ceiling of media prints. The situation has been aggravated by political influences as political parties have delved the opportunity of coming up with their own media prints to propagate party agendas. Whilst GCGL media prints specifically the Daily Graphic has been acclaimed a national newspaper, and hence mostly report on broad national issues, many others focus and take sides on political issues that would interest party members. As a result market shares are more or less stable and only sway when a particular media print covers a more topical or sensational issue that cuts across a general national interest. The likelihood of dwindling margins cannot be over emphasized in such circumstance. The more convenient means for GCGL to make profits is to embark on an effective logistic management to cut down logistics costs and to remain competitive in business. On the other hand most organizations have not fully embraced reverse logistics for reasons best known to them regardless of the benefits that could be realized on embarking on effective reverse logistics practices. The issue is that there is little demand for knowledge within the mindsets because it has been presumed that reverse logistics inherently deals with the least favored aspect of organizational activities (Hansen Harps, 2002). This is because most firms do not view reverse logistics as a core competence but as something to be ignored as much as possible (Hansen Harps, 2002). The print media products normally have life cycles ranging from a day to maximum of about a week. What happens to unsold products and those that are no longer of use to the consumer does not seem to derive much concern from the publishers. This situation does not only create loses but also goes to add filth to our environment causing health and other environmental problems in the long run. Conducting a research to unearth the best possible means for GCGL to improve upon its current logistics management trends and practices, to improve profit margins and as well create value for their products that have ended their life cycle is the main focus of this thesis. 1.3 Research Questions In order to identify the extent of logistics management activities that GCGL is currently engaged in and analyze them, the thesis would seek answers for the following questions: How are the logistics activities pursued in the organization? What distribution system is the company employing? How is return flows managed? 1.4 Research Objectives The study has the following objectives: To identify the logistics and supply chain activities the company is engaged in To identify and assess the effectiveness of the distribution system To describe and assess the impact of reverse logistics practices on profitability 1.5 Significance of the Study The study will bring out any shortfalls that are inherent in GCGLs logistics practices and inform management adequately to develop sound logistics plans. Additionally, it will serve as a reference document for the GCGL logistics department to effectively manage their day-to-day logistics activities. The study will also be beneficial to the companys third party logistics providers, as the document will assist them to adopt the appropriate logistics procedures and hence ensure effective communication and integration among them. The thesis will also be beneficial to other print media organizations as well as those in other industries to focus on reverse logistics strategy as a source of gaining competitiveness amongst others. 1.6 Limitation of the Study 1.7 Thesis Organization The study will be organized into five chapters. Chapter one is the introduction and will comprise the background, problem statement, aims and objectives and significance of the study. Chapter two is the literature review and will highlight existing definitions and works by researchers related to the area of study. Chapter three is devoted to the methodology used in this study. The chapter looks at the study area, design of study, data collection approaches, description of the study, sampling and the constraints/problems encountered and chapter four will summarize the major discussions of the study. Chapter five will highlight on the important issues in the summary and make recommendations. CHAPTER TWO LITERATURE REVEIW 2.1 INTRODUCTION Fierce competition in todays marketplace has forced business enterprises and organizations to invest in and focus on supply chain and logistics management to be more competitive and as well, remain in business. Logistics has now been seen as the growth and dynamic functions in the success of many different operations of an organization. Logistics activities such as distribution communication, customer service, inventory management, materials handling, packaging, and traffic and transportation procurement have led to the growth in telecommunication and transportation technologies (Rushton et al 2006). Whilst logistics is often seen as planning orientation and framework that seeks to create a single plan for the flow of products and information through a business, supply chain management builds upon this framework. It seeks to achieve linkage and co-ordination between the processes of other entities within the pipeline, i.e. suppliers and customers, and the organization itself (Martin Christopher 2011). A lot of research works on the concepts of logistics and supply chain management and their impacts on the successes and failures in industries and businesses have been carried out. This paper will therefore review aspects of the available literature and research works that view logistics and supply chain management in their definitive contexts with special emphases on activities that relates to customer service, logistics distribution systems and Reverse Logistics. 2.2 LOGISTICS AND SUPPLY CHAIN MANAGEMENT DEFINITIONS 2.2.1 Logistics Management The term Logistics originated from the military and was used basically to describe the movement of personnel and materials during wars and also in emergencies. It was later adopted by businesses and organizations and became a part of commonly used terminology in professional societies and academic programs, and was defined in various ways to satisfy trends and developments (Rushton 2009). The Council of Logistics Management (CLM), one of the leading professional organizations for logistic uses the term logistics management to describe the process of planning, implementing and controlling the efficient, cost-effective flow and storage of raw materials, in- process inventory, finished goods and related information from point of origin to point of consumption for the purpose of conforming to customer requirements (Lambert et-al, 1999). Alan Ruston et-al (2007) defined Logistics Management by the Council of Supply Chain Management Professionals (CSCMP) as that part of supply chain management that plans, implements, and controls the efficient, effective forward and reverses flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers requirements (CSCMP, 2006). Martin Christopher (2011) stated that logistics is the process of strategically managing the procurement, movement and storage of materials, parts and finished inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfillment of orders. Starting from the first definition, although these authors pointed out that the ultimate disposal, recycling and reuse of products should be considered as activities in logistics management, the CLM definition above was silent on them. The definition only took into consideration the forward aspect of logistics focusing on the end product reaching the final consumer according to consumers requirement. The questions here are that; what happens to the product if it does not conform to the customers requirement and also how will the product be managed after the final consumer has exhausted the full use of the product? In other words, CSCMP indicated and emphasized on forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers requirements. This definition to a considerable extent answers the questions which were ignored by the CLM as it considered reverse flows in addition. Martin Christopher stressed on how organizations could maximize current and future profitability through the cost-effective fulfillment of orders. Although the definition did not specifically mention reverse flows, it could be implied that such activities if undertaken could contribute to the organizations profitability. In summary, it could be mentioned with certainty that all the definitions above place some emphasis on logistics activities to typically include inbound and outbound transportation management, fleet management, warehousing, materials handling, order fulfillment, logistics network design, inventory management, supply/demand planning, and management of third party logistics services providers. Additionally the inclusion of sourcing and procurement, production planning and scheduling, packaging and assembly, and customer service were mentioned by Christopher. It is worth mentioning that logistics must be involved in all levels of planning and execution. This has to do with the strategic, operational and tactical levels. Planning at these levels should not be done in isolation else the synergy to be derived from the various functions would not be realized (Lambert et al 2009). Logistics management is therefore an integrating function, which coordinates and optimizes all logistics activities, as well as integrates logistics activities with other functions including marketing, sales manufacturing, finance, and information technology (Alan Mckinnon, 2001). It is essential that positive planning approach is adopted by ensuring that the operation is set up to run properly. The two parts of logistics management has to do with inbound and outbound logistics. One way to envisage the two concepts is about ensuring and managing that the operations are set up to run properly by doing the right thing or preparing for and planning the operation. Thus s upply and material management represent the storage and flows into and through the production process, whiles distribution represent the storage and flow from the final production point through to the customer or end user. Logistics management from this view point is the means whereby the needs of customers are satisfied through, the co-ordination of the materials and information flow that extends from the market place through the firm and its operation beyond that to suppliers. To achieve this, there should be a wide integration within the organization and also a synergy between the marketing and manufacturing within the organization rather than a fragment separate activities (Spekman, KamauffJr et al (1998) Logistics is therefore essentially an integrative concept that seeks to develop a system-wide view point of a firm. It is fundamentally a planning concept that seeks to create a framework through which the needs of the market can be translated into a manufacturing strategy and plan, which in turn links into a strategy and plan for procurement.  [7]   The CSCMP definition laid emphasis of logistics management being part of supply chain management which pre-supposed that other influences on the logistics activities abound to ensure their effective functioning. A working definition for Logistics Management for this thesis would therefore be the (CSCMP 2006), which states that, it is that part of supply chain management that plans, implements, and controls the efficient, effective forward and reverses flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers requirements. 2.2.2 Supply Chain Management Supply chain management has been mentioned in the (CSCMP 2006) definition for Logistics Management. It referred to logistics management as a subset of supply chain management. Meanwhile these two terms have been used interchangeably in most literature. Supply Chain Management has defined supply chain management as the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers. In essence, supply chain management integrates supply and demand management within and across companies (CSCMP, 2006). Supply chain here is viewed as a single entity rather than series of fragment element such as procurement, manufacturing and distribution. It goes further to talk about the integration of information systems in the supply chain rather than merely acting in isolation for each of the separate component. It was further indicated that supply chain management is an integrating function with primary responsibility for linking major business functions and business processes within and across companies into a cohesive and high-performing business model Also, it included all of the logistics management activities noted above, as well as manufacturing operations, and indicated that it drives coordination of processes and activities within and across marketing, sales, product design, finance, and information technology (Martin Christopher2011) Christopher (2011) also defined supply chain management as the management of upstream and downstream relationships with suppliers and customers in order to deliver superior customer value at less cost to the supply chain as a whole. From the authors point of view, supply chain is the stream of processes of moving goods from the customers order through the raw materials stage from the supplier, down to the production process, work assembly, and distribution of products to the customer. He argued that supply chain management could be termed as demand chain management to reflect the fact that the chain should be driven by the market, not by suppliers. Also the word chain should be replaced by network since there will normally be multiple suppliers and, indeed, suppliers to suppliers as well as multiple customers and customers customers to be included in the total system. Extending this idea it has been suggested that a supply chain could more accurately be defined as a network of connected and interdependent organizations mutually and co-operatively working together to control, manage and improve the flow of materials and information from suppliers to end users (Christopher 2011). The CSCMPs and Martin Christophers definitions above both made mention of the fact that supply chain encompasses logistics management which is the supply, materials management and distribution but rather goes further to argue that supply chain incorporates suppliers, suppliers to suppliers , as well as multiple customers which seeks to achieve linkage and co-ordination between the processes of other entities in the pipeline and the organization itself through the sharing of information on demand. Chopra and Meindl (2007) defined supply chain as consisting of all parties involved, directly or indirectly, in fulfilling a customer request. They went on further to say supply chain includes not only the manufacturer and suppliers, but also transporters, wholesalers, retailers, and even customers themselves. Here the supply chain is referring to the customers need or what he or she intends to purchase. This implies that all the stakeholders that are involved in contributing their quota to satisfy the customer should work hand in hand to fulfill that purpose. Christopher (2011) finally indicated that all firms have supply chains of varying degrees, depending upon the size of the organization and the type of product manufactured and managing the chain of events in this process is what is known or referred to as supply chain management. He went further to state that effective management must take into account the coordination of all the different pieces of this chain as quickly as possible without losing any of the quality or customer satisfaction, while still keeping costs down. In essence, whilst logistics management deals with integration of functions within an organization, supply chain management takes care of this integration and extends it across firms in the supply chain. Figure.1 is a diagrammatic representation of logistics and supply chain management indicating how logistics is integrated in supply chain management. Raw material Components Packaging items Bought in part Imported materials Production process Work-in- progress Packaging unitization Finished goods Inventory warehouse Depots distribution End user Supply Materials management Distribution Suppliers Logistics customers Supply chain Supply side Upstream Inbound Demand side Down stream Outbound Information Transport Reverse Logistics = Supply +Materials management +Distribution Supply Chain =Suppliers+ supply +Materials management +Distribution+ Customer (Alan Ruston et al 2007: 5) 2.3 LOGISTICS AND SUPPLY CHAIN MANAGEMENT ACTIVITIES The domain of logistics activities is to provide customers with the right goods in the right place at the right time. It ranges from providing the necessary subcomponents for manufacturing to having inventory on the shelf of the retailer to having the correct quantity. The major issue that logistics attempts to resolve is to decide how and when raw-materials, semi-finished, and finished goods should be acquired, moved, and stored.  [8]   Ensuring an efficient, effective forward and reverse flow and storage of goods, services and related information as said by Rushton et al (2010) needs an effective and effecient logistics activities to be able to meet customers needs and wants at the right time, and at the right. Lambert et al (2008) and Langley (2009) both outlined the key activities required to facilitate the flow of a product from point of origin to point of consumption to meet the end user as follows: Customer Service Demand forecasting/ planning Inventory management Materials handling Order Processing Packaging Part and Service Support Warehousing and Storage Procurement/ Sourcing Return goods handling Reverse logistics Transportation Distribution Manufacturing 2.3.1 Customer Service Many attempts have been made to define the term customer service. However, depending on the organizations core business that its provides, customer service will differ. Lucas (1996) defined customer service as the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately result in positive mouth -to- mouth publicity and return business. Lambert et-al (1999) also used the term customer service to describe the process which takes place between the buyer, seller, and the third party. The process result in a value added to the product or service exchanged. He went on further to say that the value added in the exchange process might be short term as in a single transaction or longer term as in a contractual relationship. He again mentioned the value added is also shared, in that each of the parties to the transaction or contract is better off at that completion of the transaction than it was before the transaction took place. Lucas (1996) distinguished between internal customers and external customers. The internal customers he said comprised peers, co-workers, bosses, and subordinates, whilst eternal customers constitute vendors, suppliers, walk-in-customer, various telephone callers. Even though Lambert et al (2009) did not mention internal customers, he captured external customers in his definition and went on further to talk about value creation within the transaction period to achieve a cost effective way in the chain of activities. They stated that the value added products or services are enhanced when the time and place utility between the buyer and seller are met and as well expanded and considered. Such conditions are generally considered as the seven right of customer service. These are the right of quantity, cost, product, customer, time, place, and condition (Rushton et al, 2007). From the above, meeting the needs of customers should be very important in every organization even though it is very difficult in maintaining them and to achieve this is to make sure products and services are rendered at the right time, at the exact place in the right condition, at the right cost to add value to avoid customer complains. Rushton et al (2007), Lambert et al (1999), Christopher (2011) all emphasized on the element of customer service as, pre-transaction element, transaction element and post-transaction element. Where the pre-transaction element focuses on the companys policies concerning customer service. Transaction relates to element directly linked to physical transaction such as order cycle time, inventory availability, condition of goods, system accuracy, product substitution etc. Lastly those elements that occurred after the delivery has taken place is referred to as the post- transaction element and these include the installation of warranty, repairs and service part, return policy, customer complaints and claims. Customer service therefore plays a crucial role in organizations as far as growth and profitability are concerned. 2.3.2 Demand forecasting/Planning Demand forecast is defined as statistically based initial estimate of future demand. It is well indicated that a dem